Full time Realtors know how to use technology on their lock boxes to sell listings. A lock box used in my market area (to obtain key and enter a home) has infrared technology and retains the name of the Realtor, the Brokerage and exact time / date when the key was obtained for the showing. I can log into the software to view the showings and keep up with how many showings to date have actually used the lock box. On occupied properties the occupant normally receives the call to OK the access for showings. The data on the lock box activity is helpful since not all calls actually enter the home. Sometimes the buyer drives into the neighborhood and decides they do not even want to get out of there car to see the home. So actually use of the lock box is more important and useful than calls on the house.
When I notice a drop in showing activity, the seller needs to be notified because this could mean that its time to discuss two options; a repair / staging change or drop our price. The overall purpose of this is to get the seller where they want to go which requires a willing buyer. If i find out that 12 willing and qualified buyers came through the house and went on to buy another home, we could be out of the market. By adjusting a condition or our list price we will cast that wider net and increase our chances of achieving the seller goals. Remember I am outlining that 12 buyers visited the home so this is not about "more marketing for more people". We are getting our showings but these buyers are finding what they want elsewhere.
In a way, it is no different than filling our cars with necessary gas so we can get to our destination. We watch the gauges on the tank and react accordingly. The lock box activity is one gauge for selling a home. By watching the activity I could also hold off a price reduction if I see a second showing from the same Realtor.
Monday, June 27, 2011
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